The Political Challenges of Media in the Mediterranean

Introduction

               The attempt to understand the political challenges of the media in the Mediterranean stands vis-à-vis three harrowing difficulties. First and foremost, the impossibility of mapping the media outlets in the Mediterranean renders the identification of the actors within this moving space, in which the “imaginary is at least as important as reality,”[1] a rough estimation. As a matter of fact, the British radio BBC Arabic was the most influential media outlet in the Mediterannean[2] during the years 1939 until 1967, only to be outshined since 1996 by the Qatari Al-Jazeera news channel. The latter plays a leading role in this space[3], notably on the south shore of the Mediterranean and amongst the Arabic-speaking Diaspora in Europe in general, and in the Mediterranean’s France, Spain and Italy in particular. Moreover, the field of media does not follow, but partially, a geographical logic and is established, therefore, in compliance with the recipients rather than the transmitters and their strategies. The former, by opting for a media outlet, consolidates its centrality and consequently its influence, thus defining the variable geometrical borders of the “media field in the Mediterranean.”
The Mediterranean as a « concept », not as an intangible natural and geographical entity, is established as well on the flows of transnational communication networks that further stand their ground against the act of territorialisation, to the extent that media outlets have overcome the issue of borders, except maybe for the borders of languages. Hence, the second hindrance to understanding the scheme of information and image diffusion in the Mediterranean lies in the linguistic dissection. The linguistic barriers, if remained impassable as a result of some sort of linguistic nationalism, will incline the English language towards imposing itself as a bridge language. However, ignorance and indifference rather than curiosity and openness label the relationship of the Mediterranean with the media outlets of the neighboring countries. Nevertheless, the history of colonization in the Mediterranean has set linguistic common grounds that caused the Spanish language in the north of Morocco and the French language in the three Maghreb countries Tunisia, Algeria and Morocco to pass the test of time. Additionally, the proliferation of multilingual news channels, notably in Arabic, French and English, has participated in de-compartmentalizing the national media fields and in promoting their intertwining. Such intricacy and richness hardly facilitate setting a simplified and operational description of the outlines of the “media fields in the Mediterranean”, that are often perceived as an inchoate entity.
In fact, the desire of some countries that surfaced during the past two decades to create a political identity for the Mediterranean, by the means of cooperation policies, has relied on the media component. The latter, however, is impeded by the slow process of institutionalization that comes as a result to political reluctances, given the conflict of interests and the disparity in perception among the countries of the Mediterranean. The difficulty of mixing politics and media, as starkly shown in the case of institutions such as the EBU, ASBU
and COPEAM[4], arouses doubts over the possibility of the media to genuinely regulate the inter-Mediterranean relations.
 
                 Furthermore, establishing a relationship between media and politics in the Mediterranean within a historical frame demonstrates that the mass media has served the dominance strategy of colonization more than the national liberation and social modernization movements. Progressively, the idea of regulating the Mediterranean relationships through the media has emerged, embracing the utopian concept of ensuring peace through the media that was first initiated by the governments. Yet, the breakthrough of online “individual mass media”[5], in addition to blogs, Facebook and Twitter, has changed the equation by abdicating the power to individuals over the states. Even though the political role attributed to the new media6 in flaring up the Arab revolutions is thought to be overrated, it shows, nevertheless, the importance that should be given to the political challenges of new media[6] in the Mediterranean especially that of ensuring democracy through media, all while taking into consideration not only the institutional and state actors but also the non-state actors, in addition, of course, to the individuals. 
 
The « media field in the Mediterranean » as a concept:
 
The media field in the Mediterranean can be defined as a space that is organized in accordance with an appropriate logic determined by the specifics of challenges and advantages that every actor, whether a state or a non- state one, can present. This concept takes into consideration both the relationships and balance of power between the relevant actors on the level of a specific type of activity, which is here the media activity in the Mediterranean; in addition to the processes of institutionalization, the mindsets and the knowhow that allow the participation in the determined activities. Moreover, the interaction between the media actors is shaped pursuant to the advantages and resources, whether political, financial, cultural and linguistic that each actor can amass.
 
 
The media field in the Mediterranean is a positional social space in which all participants hold the same interests, yet each must control and preserve their own interests that emanate from the position they hold in the field. Seeking political influence through acquiring a central position in this field explains the endeavors and will of some countries to accelerate the structuring and institutionalization of this field and to ensure its continuity.

 

 


[1] See Anne Ruel, “Inventing the Mediterranean- L’Invention de la Méditerranée “, in Vingtième Siècle, n°32, October-December 1991. pp. 7-14. In 1708, Thomas Corneille's  universal, geographical and historical Dictionary “Dictionnaire universel, géographique et historique” presents as a Méditerranée the “sea which begins at the Straits of Gibraltar and which stretches more than a thousand leagues up to the Kingdom of Syria [...] It was given the name Méditerranée, because being in the middle of all the lands of the Ancient World, it divides them in three parts, which are Europe, Asia, Africa.”
[2] Peter Partner, Arab Voices, the BBC Arabic Services, 1938-1988, BBC External Services, 1988.
[3] Mohammed El Oifi, Al-Jazeera Effect «L’effet Al-Jazira», Revue Politique Etrangère, 3/2004.
[4] EBU), European Broadcasting Union, (ASBU) Arab States Broadcasting Union, (Copeam) Permanent Conference of Mediterranean Audiovisual Operators.

[5] Manuel Castella Emergence of Individual Mass Media « Emergence des « médias de masse individuels », Le Monde Diplomatique, August 2006. Link : http://www.monde-diplomatique.fr/2006/08/CASTELLS/13744
[6] David M. Faris, Online Revolt : The Arab Spring and the Social Media «La révolte en réseau : le «printemps arabe » et les médias sociaux», Revue Politique Etrangère, 1/2012. Yves Gonzalez-Quijano, The Numerical Cultural Origins of the Arab Revolt «Les “origines culturelles numériques” de la Révolution arabe », 15 février 2011, Blog Culture et politique arabes, http://cpa.hypotheses.org/2484

Introduction

I- The media and process of pol...

II- The media and the political...

III- A media regulation of the ...

Conclusion

Bibliography

Abstract

The attempt to understand the political challenges of the media in the Mediterranean stands vis-à-vis three harrowing difficulties. First and foremost, the impossibility of mapping the media outlets in the Mediterranean renders the identification of the actors within this moving space, in which the “imaginary is at least as important as reality,” a rough estimation. As a matter of fact, the British radio BBC Arabic was the most influential media outlet in the Mediterannean during the years 1939 until 1967, only to be outshined since 1996 by the Qatari Al-Jazeera news channel. The latter plays a leading role in this space , notably on the south shore of the Mediterranean and amongst the Arabic-speaking Diaspora in Europe in....

Author

EL OIFI Mohamed
Lecturer and research associate, specialist of the Arab media, Paris Institute of Political Studies, Thucydide Center